Travis Kelce's Podcast Hits $90M with Sponsorship Showdown; Taylor Swift Fans Rally

Travis Kelce and his brother Jason witnessed unprecedented success that soared to remarkable heights when they embarked on their podcast journey in September 2022.

Since its inception, the Kelce brothers have created a podcast show, New Heights, that has exceeded all expectations, attracting sponsors eager to be part of the captivating content.

Now, insider information shared with The Sun reveals a competitive environment has emerged among 20 major brands vying for the attention of the NFL superstar duo.

This heightened rivalry may drive the show's worth up to $90 million.

The insider revealed that every deal is valued at $2 million to $4 million for a one-year partnership with the podcast, which is also gaining attention from television networks.

Thanks To Taylor Swift

The burgeoning love story between the Kansas City Chiefs player Kelce and his 14-time Grammy award-winning singer girlfriend Taylor Swift has undeniably caused a surge in viewership, with approximately 15-20% of the 2.7 million subscribers on various online platforms identifying as her devoted fans. In response to the expanding viewership, there are upcoming arrangements to increase the frequency of broadcasts to twice a week.

Additionally, substantial resources will be allocated towards enhancements to the production, such as studio upgrades, a larger team, and the addition of more camera equipment.

Discussions are swirling about taking the stage for live performances at various arenas and universities. The siblings recently entertained a crowd with their lively production at the Cincinnati Bearcats' residence, engaging with college football fans.

According to a report from the outlet, companies eyeing the popular podcast fully know its growth potential is limitless, surpassing even their most ambitious expectations for what initially began as a whimsical concept.

"The way the show is growing wasn't expected," the insider said.

Notable figures such as Arnold Schwarzenegger, Patrick Mahomes, and Saquon Barkley appeared as guests on New Heights.

The insider said that recruiting top talent is crucial in facilitating the Kelces' expansion into popular culture while solidifying their position as respected figures in the media industry.

READ ALSO: Taylor Swift Got so Drunk in Coachella She Had to Apologize to Travis Kelce

Major Brand Deals for Kelces' Podcast

It has come to light that certain brands have set their sights on the brothers to serve as inspirational speakers. At the same time, charities are keen to engage them in collaborative efforts across different campaigns.

"There are many celebrities and athletes who want to be invited on the show and they are having to say 'no' to most of them," the insider said.

Preparations for life after their NFL careers are progressing smoothly, with plenty of attention being shown.

The eldest Kelce brother is currently fielding offers from several television networks interested in having him as a commentator for the upcoming 2024 season following his retirement earlier this year. Numerous opportunities are awaiting him to consider.

Meanwhile, since publicizing his relationship with the "All Too Well" hitmaker, the tight end has seen a surge in popularity. With potentially one more year in the NFL, he is seeking to add another Super Bowl win to his list of achievements. This has led to many sponsorship deals and opportunities to represent various brands.

As recently reported by the outlet, top Hollywood executives have discussed investing $100 million in producing an action-packed film featuring the talented duo of Jason and Travis. The source gushed, "All the stars are aligned for New Heights to become one of the best podcasts in the next few years."

"One thing is for sure - it's going to make the brothers richer too."

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