[WATCH] New Tweedy Video: Nick Offerman-Directed "Low Key" Features Conan O'Brien, Chance The Rapper, John Hodgman, Michael Shannon, And More
Nick Offerman decided to bring a sense of humor to Tweedy's song "Low Key," and the result was mostly a success.
The six-minute video long makes light of the record industry's inability to sell albums.
In the below post, Jeff and Spencer Tweedy visit the "BIG Record Label" to talk marketing, but BIG's boss man claims he doesn't have money more marketing efforts.
Therefore, Jeff and Spencer must venture out into the world to sell their new album, Sukierae, themselves.
Hilarity doesn't exactly ensue (the funniest bits come before the pair goes out on their own), but several cameos include Conan O'Brien (with "partner" Andy Richter), Chance The Rapper and Offerman himself as some sort of monkey overlord (yeah, it gets weird at the end).
As previously reported, Susan Miller Tweedy, Jeff's wife and Spencer's mother, was diagnosed with a rare type of non-Hodgkin's lymphoma in April and underwent months of chemotherapy to battle the disease. But a local school has helped raise thousands of dollars to support Susan Miller Tweedy's "Light the Night" team, which is participating in a fundraising walk next month to raise money for research by the Leukemia and Lymphoma Society.
While Susan Tweedy's prognosis is good as far as the lymphoma goes, she is currently waiting for results from a bone scan to see if the chest cancer she beat 22 years ago has come back.
Sukierae was inspired by Jeff's attempts to come to grips with his wife's illness in a positive way. When he talked to Rolling Stone earlier this month, he shared that "Sukierae" is Susan's nickname.
Spencer, who put off going to Wisconsin's Lawrence University for a year in order to be with his family, said, "Mom is kind of the center of everything. I have no problem enshrining my mother in an album. It makes sense. She's No. 1 in the whole operation."