Birdman has been making some boss moves as of late and word on web is he's set to partner with Lugz once again for a new line of footwear. The news comes on the heels of the launch of Cash Money Records' reading campaign.
XXL noted Birdman has been promoting his latest footwear collection on Instagram these last few days and Thursday he announced the official release date.
As you may recall, the Cash Money head honcho-entrepreneur first partnered with Lugz back in 2004 for a series of sneakers and boots. The line was discontinued in 2008 but Birdman is back to re-up.
According to Birdman's IG, the new footwear collection with Lugz is set to drop worldwide on Dec. 1.
Take a look at some of Birdman's kicks after the jump.
Earlier this week, it was reported Cash Money's Content Division kicked off a campaign called #IRead #WeRead in order to bring awareness to one of the biggest problems affecting children today.
"Reading is an important step in the right direction toward making a difference in our community," Slim, Birdman's brother and co-founder of Cash Money Records and Cash Money Content, said. "Let's encourage our communities to read."
A press release for the campaign urges people to share books, links and articles with the hashtags #IRead and #WeRead.
Cash Money Content is a partnership between Cash Money Records and Atria Books, a division of Simon & Schuster.
What do you think of Birdman's recent partnerships? Will you cop a pair of Birdman Lugz? Sound off in the comment section below.
