A$AP Rocky is taking no prisoners and he made that very clear in his recently released video for "Multiply." While the Harlem rapper took the opportunity to diss streetwear clothing line Been Trill in his latest release, the line's founders have commented on the video as Twitter goes nuts.

As A$AP fans may recall, Rocky previewed a verse from "Multiply" during his performance at this year's Coachella. In one of the lines from that verse, Flacko takes shots at Been Trill for not giving the A$AP member the props he feels he deserves.

"I ain't really f--kin' with that Been Trill, swear that s--t is booty like Tip Drill," he raps.

Heron Preston, one of the founding members of Been Trill, took to Instagram to express his feelings on A$AP Rocky's diss. In the lengthy caption, he touches on the power of fashion in music today. He also stated that Rocky's latest song and video is "good."

What happened to rapper on rapper beef? the days of biggie vs tupac & jay z vs nas are over. Remember how Nas's "Ether" or Tupac "Hit Em Up" made you feel? Remember what that meant for rap music? The fact that a rapper dissed a clothing company is a huge sign of the times. does that mean rap is boring? has rap lost it's edge? Today, power in music is style. power is fashion. Let's keep this shit shocking and competitive! this is how you push things forward. and the song/video is good. let's continue to shake shit up! our culture needs it.

A$AP Rocky also took shots at streetwear line HBA rapping, "HBA s--t is weak, you can keep that."

Check out some reactions from Twitter after the jump.

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