Our first visual for Kendrick Lamar's forthcoming sophomore album is here in the form of a lyric video from lead single "i."
The vid puts an emphasis on Kendrick's shrewd verses and helps the listener process what K-Dot is really saying over the classic The Isley Brothers sample.
Here's a taste test:
I went to war last night
With an automatic weapon, don't nobody call a medic
I'ma do it till I get it right
I went to war last night
I've been dealing with depressions ever since an adolescent
Duckin' every other blessin', I can never see the message
I could never take the lead, I could never bob and weave
From a negative and letting them annihilate me
And it's evident I'm moving at a meteor speed
Finna run into a building, lay my body in the street
Keep my money in the ceiling, let my mama know I'm free
Give my story to the children and a lesson they can read
And the glory to the feeling of the holy unseen
Seen enough, make a motherf---er scream, "I love myself!"
Check out the clip:
Lamar pleased the world last month by dropping the new single, then he hopped on the Power 106 morning show to discuss it.
"I think music is universal," Lamar told Big Boy. "It's an expression. No matter how it comes across, as long as it always remains you, that's how they're gonna respect it and they're gonna have a connection with it."
The good kid m.A.A.d city rapper also said he received Ronald Isley's blessing to sample "That Lady" on "i."
"I got a chance to meet him and even got him on the ad libs for the record," he said. "You can hear him."
