Lollapalooza is headed to Berlin, Germany in 2015, Billboard reports. Spread across two days, the festival will be held at the historically protected Tempelhof Airport in the heart of Berlin on September 12-13. Germany joins Chile, Brazil, and Argentina as the fourth international location for the festival, which began in Chicago and expanded from its home base over the last half decade.
The event is produced by Festival Republic, the team behind the Reading and Leeds Festivals, and Melt! Booking, in partnership with Lolla's U.S. team of Perry Farrell, William Morris Endeavor and C3 Presents.
This is the first European edition of the festival, which the head of WME's music division said is because producers had been "intimidated by the rich festival history Europe has had for 50 years." He explained their choice to book the festival in Berln saying that it is "ready to explode as a city and cultural center and we want to be there to grow with the city."
The venue choice follows the model of Lolla staging the event in urban sites and working with regional partners for promotion and production.
"Working with C3 and Melt! Booking to bring the Lollapalooza brand to Europe gives me great pleasure in not only building upon my relationship with these global partners, but allows me to return to the iconic Templehof site in September," says Melvin Benn, managing director of Festival Republic.
All four Lollapalooza festivals sold out this year and grossed a total of $66.5 million. Lolla Chicago had an attendance of 300,000; Lolla Chile had 110,920 attendees; Lolla Argentina had 101,674 attendees; and Lolla Brazil had 135,873 attendees.
An Israeli version of the festival had been planned but then scrapped over security issues in 2013, and Toronto has been rumored as an expansion location as well.
Additional details on the festival, such as ticket and lineup information will be announced later.
What do you think of the Berlin expansion? Let us know in the comments section below!
