Michael Jackson's 'Thriller' re-enters Billboard Hot 100 following Halloween
The Billboard Hot 100 got a retro shake up this week. Likely due to the absolute spookiest day of the year that is Halloween, Michael Jackson's "Thriller," which is now heavily tied in with the holiday, reentered into the charts at No. 42 this week.
To put the new heightening of "Thriller" into perspective, the track was nuzzled in between Justin Bieber's latest Music Mondays single "Recovery" at No. 41 and Katy Perry's Prism promotional track "Dark Horse" (feat. Juicy J) at No. 43.
The classic track, which is now popularly played at Halloween parties, features door creeks, howling wind, screeching synthesizer chords and a Vincent Price monologue, all which add to the scary feel of the track.
The reentering of "Thriller" was not only aided by the Halloween holiday but also from streaming services. Now that aspects such as YouTube views and Spotify streams are taken into account in the Hot 100 formula, novelty and throwback hits are far more likely to appear at the top of the charts.
Jackson's legendary music video has nearly 155 million views on YouTube. Though it's been up on the site since 2009, according to the page, it had only one million views as of Oct. 29, 2010.
Though Jackson's return to the charts is tied in with Halloween, this isn't the first time an old track reentered the Billboard Hot 100 due to a viral video or special occasion. In October "Gone," an album track from Kanye West's 2010 album Late Registration, debuted at No. 18 on the charts after a video of Marina Shifrin quitting her job while doing an "interpretive dance" to the song went viral.
Michael Jackson's "Thriller" first appeared on the Hot 100 upon its release in January 1984. The song peaked at No. 4.