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Kanye West Turns BRITs Performance Into 'All Day' Music Video [WATCH]

by Carolyn Menyes   Mar 17, 2015 16:55 PM EDT

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You would think that when Kanye West finally dropped the music video for his new So Help Me God single "All Day," that it would be with a big splash. But, nope. As it turns out, if you're a fan of Yeezy's, you've probably already seen the official visual. Yep. That BRITs Awards performance is the official music video.

After posting a series of nude photos of his wife Kim Kardashian on Twitter, West also used the social media site to announce that he decided that the BRITs performance will also be the music video for "All Day," saying it brought in the energy of So Help Me God.

Backed by a crowd of men in black hoodies and in collaboration with Theophilus London and Allan Kingdom, West is indeed filled with energy in the BRITs award performance, leading both his crowd on stage and the celeb-filled audience. (Cuts include Taylor Swift, Sam Smith and Kardashian.)

Watch the now official music video for Kanye West's "All Day" below:

While in Europe, West reportedly premiered the original version of his "All Day" music video, directed by Steve McQueen. What will happen to that version of the visual is yet to be seen.

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