Ludacris has unveiled the music video for "Call Ya Bluff." The first music video from his upcoming album Ludaversal, fittingly from the first single revealed from the LP, Luda takes it back to the streets with a video showing the contrast between himself as a well-respected rapper with plenty of street cred and some young upstart who thinks he can buy his way into any situation.
As the first single from the album and some of his first work in quite some time, excluding tracks like "Party Girls," Ludacris, real name Christopher Bridges, had to make a statement about his return to the rap game.
Ludacris comes out in a white wife beater and blue pants in a run down house rapping about other new wave hip-hop artists, personified by a scrawny, awkward looking kid with gold chains and unable to get handshakes from anybody around. The new rapper has a nice car, but no gas, symbolizing that it may look nice on the outside, but in reality there is no substance to it.
Luda comes at them with his own pedigree "I don't sold over 20 million records / I could really give a f**k about retail," while also throwing down on those who are trying to come at his throne.
"15 years, n***a, never too late / 4 years off getting Hollywood checks, but you want beef and you looking like steak." Watch the video below.
If you were ever wondering, Ludacris recently did a Reddit AMA and apparently that woman never did get out of his way so he is still yelling at her to move.
Pre-order the album now on iTunes and recieve five instant downloads, including "Call Ya Bluff," before the LP's March 31 release date.
