Tidal has many talking about the new star-studded music subscription service Jay Z acquired through Aspiro AB. Following a press conference, Tidal's chief investment officer and chief industry liaison Vania Schlogel explained that the artists involved are not looking to "fill their own pockets."
In a recent interview with Billboard, Schlogel explained, "There is some bravery for what these artists are trying to do. It's not to fill their own pockets, it's to create a sustainable industry."
Schlogel joined the Roc Nation team in December as the chief investment officer, Billboard reported. She outlined what Tidal is promising the consumers and fans,
"What we're promising to people is, 'This is gonna continue to evolve,' and we really mean that," Schlogel told Billboard. "We're a young company, we just took control of it not that long ago, so if anyone is skeptical at all about, 'Hey you don't have that feature or that activity in it,' just bear with us, hold, wait, be patient and invest that time because the artists, me, everyone want to deliver something that's going to be incredible and continue to evolve."
In response to criticism that Tidal is comprised of rich artists looking to make more money, Schlogel explains, "I would almost say it's the reverse of that. OK, these are established artists who care enough about the sustainability of the industry, stepping out on a limb and doing this," she told Billboard. "Of course there are going to be people who are cynical. But look, at the end of the day, if any established artist goes out and gets an endorsement deal — no one's gonna criticize them for that because that's how they make money. But if an established artist goes out and steps outside of the box and says, "I'm trying something different," that invites criticism..."
Tidal is portrayed as a movement on the company's website and aims to serve as a "vision to change the status quo."
