Ludacris has released the music video for the first single "Beast Mode" from his recent artist album Ludaversal. The visuals start off with the "Roll Out" rapper at a press conference fielding ridiculous questions like "Do you still have a midget hanging from your necklace," referencing his 2003 track "Stand Up" and if he has an illegitimate child, an attack on tabloid media. He is joined at the press conference by Seattle Seahawks running back Marshawn Lynch, who happens to be nicknamed "Beast Mode" and has a strong dislike for the media and press conferences.
The pair stand stone cold silent among the gaggle of reporters and photographers shoving mics into their face with camera bulbs flashing constantly as they recite the infamous line repeated over and over again at his Super Bowl press conference: "You know why I am here." Luda ends up in a cage surrounded by rabid fans rapping about his legendary lyrical prowess, while Marshawn flexes somewhere off in another room, still appearing confused and angry that they did not hand him the ball. Watch the black and white music video below. You can purchase the album on iTunes.
The "Beast Mode" video is the third set of visuals to come from Ludacris's sixth studio album. He previously released the visuals for his track "Call Ya Bluff." Ludaversal came in behind Wale's Album About Nothing and the soundtrack for his own film Furious 7 on this week's Billboard 200 album charts with 73,000 equivalent sales. It is his eighth top 10 album and first since 2010's Battle of the Sexes.
Ludacris has a had a busy week of media, promoting both his own album and the blockbuster Furious 7, which grossed $147 million in its U.S. debut and $245 million internationally without China, Russia and Japan.
