Kanye West 'Yeezus' goes platinum despite album sales of less than 700k
Kanye West can add another platinum item to his collection. And no, it's not a custom wedding ring for the soon-to-be Mr. Kardashian. His sixth studio album Yeezus has just been certified platinum by the RIAA meaning the album has shipped over a million copies.
Now, according to Complex, that doesn't mean that one million people have purchased Yeezus. It just means that one million copies of the album have been shipped to stores (and digital retailers). Instead it's estimated that Yeezus has moved around 630,000 units since being released on June 18.
Underwhelming sales marked Yeezus from the get-go, despite wide universal acclaim from critics. Though the album debuted at No. 1 after its release with a solid 327,000 copies, it dropped like a boulder in its second week, selling only 65,000 units. Eventually, J. Cole's Born Sinner eclipsed him in sales, proving that a lack of a radio single really can hurt an artist. (West didn't release "Black Skinhead" as a single until weeks after Yeezus debuted on the charts.)
Despite the lackluster Yeezus sales, West can still mark this album as a win, even if it is only on a technicality.
More excitingly, this is West's seventh platinum record. Each of his solo albums has moved over one million units and his collaborative album with Jay Z Watch The Throne also exceeded one million copies shipped.
To continue promoting Yeezus, West will kick off the second leg of his Yeezus Tour next month.