Beats Music has gotten off to a great start within the internet radio/streaming business, based on most reviews and according to the service's error messages. If CEO Ian Rogers is to be believed, the service has had such an aggressive appeal that Beats is temporarily preventing any new users from entering. Apparently users were having issues due to the heavy traffic, which caused problems both listening and registering.
What exactly the company plans to do to fix the problem, and when new users will again be able to register remains unannounced. Rogers did promise that if users registered this week, they'd get an additional seven days added to their free trial.
"Huge thanks to everyone for making our launch day yesterday so successful. We've been blown away by the love that made us the #1 Music App in the iTunes Store," he wrote. "Due to the extremely high volume of interest in our service some users are experiencing issues. Most people are unaffected but our priority is to give everyone a great experience. We prepared for issues like these, have a plan, and are going to hold off on letting more people in while we put this plan in action."
Note the lack of details as to what that plan might entail. One acute commenter at DigitalMusicNews.com noted that the whole scheme could be a P.R. scheme: The company could be luring even more curious customers into the fold by flashing the service's recruitment numbers and then withholding access, a classic psychological advertising ploy. Of course, Beats could have honestly been swamped by customers. Commercials for the brand's headphones have proven results: Aloe Blacc's single "The Man" has seen a huge sales spike since being featured in Beats ads, and his EP has risen drastically up the Billboard 200 as well.