The collaboration between H&M and Axwell /\ Ingrosso finally has a video. It was announced earlier in the month that the Swedish DJ duo would officially unveil their upcoming track "Sun Is Shining" in a new ad for H&Ms summer campaign featuring four of the world's biggest supermodels.
The ad follows each of the four women as they are summoned by H&M by various means of transportation, boat, car, plane and motorcycle from their not-so-average daily lives to a remote island somewhere to show off the new H&M collection by walking back and forth into the water in various swim suits and flowing dresses. H&M was able to stack the video with talented models, tabbing Natasha Poly, Doutzen Kroes, Adriana Lima and Joan Smalls for the campaign.
"It was amazing for us to work with H&M on this summer campaign with our new song, 'Sun Is Shining.' We're always proud to work with Swedish brands, and with summer finally upon us we can't wait for everyone to hear one of the songs from our forthcoming album," said Axwell /\ Ingrosso. Watch the ad below.
For more information on what they are selling or if you are convinced by the ad and want to buy a product, head to H&M's website.
"Sun Is Shining" is another track taken off of Axwell /\ Ingrosso's forthcoming, still untitled artist album. They have already released singles like "On My Way," "Can't Hold Us Down" and "Something New" with plenty more current being played in their live sets including a follow up collaboration with Pharrell titled "Dream Bigger" to Swedish House Mafia's "One."
Stay tuned for an official release of "Sun is Shining" as well as a possible release for the album, which is expected sometime this summer.
