Album and download sales are down. Everyone knows this. The number of viewers taking on the Grammys even year continues to rise however, most likely because they're on television, and the populace just can't handle things they can't see. Either way, musicians that are already pretty popular from a musical perspective see huge increases in activity following The Grammys' broadcast, at least according to numbers released by Spotify.
Topping the list was French electronic duo Daft Punk. The robots released one of the most acclaimed albums of the year-Album of The Year winner Random Access Memories-and yet it took an awards ceremony to get everyone in America listening to it. The group saw a 205 percent increase overall on streams on Monday. The duo did well by its assistants in the cause as well: Collaborator Pharrell Williams was up 54 percent on Spotify, and Stevie Wonder-who slipped in a clip of his "Another Star" from the classic 1976 album Songs in The Key of Life-saw his song receive a 635 percent boost.
Other acts that didn't need more popularity but got it anyway: Paul McCartney (126 percent), Kendrick Lamar (99 percent), Taylor Swift (67 percent) and Macklemore & Ryan Lewis (65 percent). A few individual songs, such as Wonder's, also saw huge boosts. Chicago's "Does Anybody Really Know What Time It Is?" was up 150 percent, and Metallica's "One" was up 125 percent.
The Grammys didn't work any miracles however. Despite the fact that Metallica was up 63 percent overall, the ceremony couldn't get viewers to care about classical music, as pianist Lang Lang saw no such increase.
