Sprite has launched a new campaign that will feature hip-hop lyrics from performers such as Drake, the Notorious B.I.G. and Nas on its cans. The campaign—which is somewhat a play off of parent company Coca-Cola's inclusion of names on the sides of its Coke and Diet Coke products—will feature a total of 16 possible quotations.
The aforementioned rappers, plus Rakim, will contribute the lyrics featured on every can. Sprite stated in a press release that the performers were selected "based on their reputation for being true to themselves through their music and advancing the culture."
Some nice touches include the use of gothic lettering for Nas' lyrics, similar to the typeface used on the cover of his classic album Illmatic.
HotNewHipHop.com notes that Sprite was one of the first brands to embrace hip-hop as a genre in its advertising, and that when it did the company avoided the most popular, mainstream acts, and instead opted for more authentic acts such as Heavy D and Curtis Blow.
Check out the lyrics available on cans below:
"Know yourself, know your worth" - Drake (from "0 to 100")
"I'm the rookie and the vet" - Drake (from "0 to 100")
"Man, they treat me like a legend" - Drake (from "Over")
"Started from the bottom" - Drake (from "Started From The Bottom")
"On a mission trying to shift the culture" - Drake (from "Tuscan Leather")
"Lyrically I'm supposed to represent" - The Notorious B.I.G. (from "One More Chance")
"Living longevity to the destiny" - Nas (from "If I Ruled The World")
"Poetry's deep I never fell" - Nas (from "It Ain't Hard to Tell")
"It's truth, that I am you, I am proof" - Nas (from "My Generation")
"The world is yours" - Nas from "The World Is Yours"
"Live with it and love it" - Nas (from "Trust")
"Self-esteem makes me super, superb and supreme" - Rakim (from "Follow The Leader")
"Cool, 'cause I don't get upset" - Rakim (from "Microphone Fiend")
"Thinking of a master plan" - Rakim (from "Paid In Full")
"Speak the truth" - Rakim (from "Waiting for The World to End")
"My mental windows refuse to close - Rakim (from "Waiting for The World to End")
