After campaigning hard to break the record, Directioners have succeeded. Their heroes, One Direction, now hold the record for the most views in 24 hours on VEVO for their latest video "Best Song Ever."
The record was held by Justin Bieber for roughly a year, when the debut of his music video "Beauty and a Beat" hit the video streaming service and gained 10.6 million views in a single day.
In June, Miley Cyrus' sexy, controversial video "We Can't Stop" barely edged out Bieber's record, getting 10.7 million views in a single day.
Now, One Direction with the help of their dedicated fan base has surpassed both those goals. "Best Song Ever" debuted yesterday (July 22) at noon, and in 24 hours reached 10.9 million views. VEVO announced the new record on their Twitter account today, writing: "First count is 10.9 MILLION which means...@OneDirection has BROKEN THE 24HR RECORD! HUGE! Final count coming later today! #BSEVEVORECORD RT!"
The music video release of "Best Song Ever" has quite a bit of build up to it, which in addition to the fan base, surely helped boost the clip's numbers. In the days leading up to the music video release, 1D released trailers showing off each band member's hilarious alternate identity.
Check out the silly video for "Best Song Ever" below.
Of course, the record did not go without a little bit of fandom drama. Yesterday, #BieberDissedInBestSongEver trended on Twitter, pitting Beliebers versus One Directioners. The former accussed the latter of not being a strong enough fan army to beat the record themselves and needing to cause drama to do so and get Beliber views. It's the kind of thing only major fans of boy bands and teen idols can be concerned about.
The two groups seemed to have kissed and made up, though. Today, upon the new record #CongratsDirectionersFromBeliebers rose to the top of the social media site. Smilers, Miley Cyrus' fan base, has not been heard from in massive numbers regarding the record.