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Apple makes exciting, wallet friendly announcement, says its iTunes Festival at SXSW will stream online for free

by   Mar 4, 2014 11:09 AM EST

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Apple's iTunes Music Festival is next week, and the brand recently made an exciting announcement. It's all going down at this year's South by Southwest (SXSW) music showcase in Austin.

But no worries if you can't make it to Texas this year. Apple announced that the five-day showcase will stream online for free.

The concert series will feature shows with various artists from various genres such as Pitbull, Imagine Dragons, Kendrick Lamar, Keith Urban and Coldplay.

The concert, which is taking place at the Moody Theater, will be available for stream from March 11-15.

This is the first time Apple is bringing its iTunes festival to the United States.

The annual music festival launched back in 2007, at The Roundhouse in London, and typically hosts 30 days of performances.

"The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers," Eddy Cue, Apple senior VP of Internet software and services, said in a statement. "We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the U.S."

If you were hoping to see Kanye West at this year's festival, you better think again. Yeezy had some choice words for Apple's CEO at his recent New York show.

 "Tim Cook, the head of Apple, stop trying to get performers to play your festivals for free, you are rich as f**k."

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