Snoop Dogg continues to build his media empire and the entertainment mogul has just agreed to appear and direct a reality sports series with the Snoop Youth Football League (SYFL), which will be released through AOL. His own Snoopadelic Films company will consult with AOL in order to produce the series and the eight individual episodes documenting the SYFL will debut online in late 2015. He first presented the project yesterday (Sept. 28) at the AOL Future Front event at Pier 36 in New York City to the roughly 2,500 media and marketing personnel who were in attendance.
According to Forbes, AOL sent out this press release yesterday (Sept. 28) to announce the project, "AOL and Snoopadelic Films today announced the creation of a brand new original video series directed by and starring entertainment icon, Snoop Dogg. Snoop made the announcement at AOL's Future Front event at Pier 36 in New York City in front of more than 2,500 attendees from the media and marketing industry. The evening was a celebration of bold new ways that AOL is empowering builders of culture and code to unleash new experiences and platforms for the next generation of the Internet, powered by mobile."
The eight part series will document both players and coaches involved with the Snoop Youth Football League in their journeys and competitions with other teams across the United States.
Billboard reported this quote from Dogg himself, "Mentoring kids through SYFL means more to me than anything else I do," Snoop Dogg said. "It's my way of continuing to connect with the communities that move me. I get to know kids and parents with great spirits from all over, and it becomes something far beyond football. It is important to not only be a football coach to these kids, but to be a life coach as well. It's our way of sharing a life together. This series will finally give the world a chance to witness the stories, talent, and commitment SYFL represents in the same way I do."
His football league has already done a lot of good for the community and several of those involved have gone pro since he began the project in 2005. Even 10 years later Snoop Dogg remains an active participant in the league, which caters to children between the ages of 5 and 13 from impoverished areas.
This is not Snoop Dogg's first venture into reality TV and he additionally appeared in Snoop Dogg's Father Hood from 2007-2009. Pushing a show that involves the SYFL forward is a big triumph for Snoop Dogg, as the Natural Resources Media & Technology Group sued him in 2007 for his project Coach Snoop, a collaboration with Fox Networks according to Billboard.
