Now, massively successful social media artists like One Direction, Justin Bieber and Shakira won't just be seen and talked about in real time through Trending Topics. Today (March 27), Twitter and Billboard announced that Twitter will be getting its very own chart.
According to Billboard, the new charts (seemingly filed under the name Billboard Twitter Real-Time Charts) will track US-centric music-focused conversations, song sharing and artist/fan interactions. In a first for the music charting company, the Twitter Charts will be updated in real time instead of once a week, making it a true reflection of the Twitter action regarding music, as opposed to Billboard's current Social 50 Chart.
The Billboard and Twitter partnership should come as no huge surprise to those who follow the media conglomerates closely. In January, Janice Min took over editor-in-chief duties at Billboard, replacing longtime head Bill Werde. She largely came to Billboard to help bring the brand further into the modern era, as she had done with Billboard's sister site The Hollywood Reporter.
Furthermore, just earlier this month, Twitter's big experiment into the world of music, fittingly titled Twitter Music, folded after failing to really find any footing as an exploratory application. (In the meantime, Twitter totally killed We Are Hunted. Grr...)
So, teaming together only makes sense for these brands. Twitter wants to get back into the music game and Billboard wants to remain as relevant as possible in the 2010s.
Billboard Twitter Real-Time Charts are set to be rolled out over the next month.
