Last year, DJ Joel Zimmerman, a.k.a. Deadmau5, applied to trademark his notorious mouse head logo. As Billboard notes, the logo is a caricature of a mouse head with black ears, a black face, white eyes and a white mouth. If registered, the branding would cover all merchandise, including electronics, toys, drinks, vehicles (specifically BMX bikes), paper goods, leather goods, sporting goods, staple foods, light beverages and entertainment services. But there's one entity that might get in his way: Disney.
On Friday, the company informed the U.S. Trademark Office that it would be investigating the trademark registration. They have been given 90 days to look into the claim and file a notice of opposition. As Billboard notes, Disney could potentially make the argument that the Deadmau5 logo is misleading and could cause consumers to mistakenly associate the two parties, confusing the source of goods and services, according to trademark law.
We'll update you with more information on the story as it becomes available. Compare the Disney logo below with the Mau5 head above. Let us know your thoughts on the case in the comments section below!
