After annotating his own lyrics on the site Genius, Eminem along with Shady Records, will be investing in their site.
According to Billboard, Eminem will be joining Genius' star-studded roster of investors that include Pharrell and Nas. Not only will Eminem be investing in Genius, but the site will also be the official lyrics engine for Eminem.com and Shady Records' online properties.
Genius allows fans to connect with their favorite artists on a whole new level. Not only can fans look up the lyrics to songs they love, but with annotated lyrics they are able to get the backstory and meaning for the songs as well. With Eminem on the verge of releasing new music, he is not only investing in Genius, he will be annotating all of his new music on the site as well.
"Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads," Eminem said in a statement. "I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me."
This is not the first time that Eminem has worked with Genius, back in April the rap mogul annotated some of his songs which included, "Rap God," "Stan" and "Lose Yourself."
The Brooklyn-based company Genius was founded in 2009 by Tom Lehman and Ilan Zechory. Genius prides itself on being the world's largest e-hub of lyrics and knowledge about music that is crowd sourced. Genius is dedicated to giving its audience and want them to be able to enjoy the stories behind the music.
"Any discussion of the greatest rapper of all time has to include Eminem, so working with him and Shady Records is just incredible as a fan," said Zechory, Genius co-founder and president. "With Genius we're trying to create something like a museum of songs -- we want to give all the great 'behind the music' stories from Eminem a permanent home for fans to enjoy."
