Hardwell is launching his United We Are Foundation which works to provide educational opportunities to disadvantaged students in India with a show in Mumbai on December 13th. Not only will all proceeds from the massive arena concert go towards the charity's mission, but the event will also set a new Guinness World Record for hosting the World's Largest Guest List.
To add to the litany of ways in which the world-renowned Dutch producer and DJ is breaking new ground this month, Hardwell is being immortalized as one of the first-ever EDM DJ action figures; Armin Van Buuren is also being made into a doll just in time for the holidays. Upon the official launch of the figures, Armin van Buuren remarked "It's impossible to embrace all my fans in the world, even though I want to! Through this figurine, I can get even closer to my fans," reports DJ Mag. Hardwell added: "I'm very proud to be one of the first two DJs ever to receive an action figure! I can only hope my fans are as excited as I am." Each figurine comes with their own miniature DJ booth. The dolls are available on each DJ's official websites. You can learn more about the making of these memorabilia in the video below.
While the figurines are a bit pricey (about $50), it's safe to say that at least a few hundred thousand of the artist's most diehard fans living in India already finagled a free spot on the world's largest guest list for the upcoming charity show in Mumbai. Pre-registration for the guest list opened on November 8th and 125,000 people promptly signed-up for the 100,000 spots on the DJ's personal guest list; pledging to the United We Are foundation opened at the same time. As of now, the Facebook event for the concert lists over 167,000 people attending and an additional 37,000 interested in attending. With so many dedicated fans showing interest in the event, it's not difficult to see how easily Hardwell already reached his target goal to educate 3,000 Indian children. As Your EDM notes, donations to the cause are still welcome here.
As Dancing Astronaut reports, the DJ-turned-educational advocate has shared his motivation for organizing the charity concert: "through my music I want to make a social change. To give young children a chance to gain an education and provide them with the tools to make their own social change as they become adults." You can learn more about the foundation and the concert in the announcement video that the artist posted this summer, below.