Trailing the announcement of plans on the horizon to open a vinyl pressing plan in Detroit, Jack White opened a second Third Man Records store in his hometown's Cass Corrider during the Thanksgiving and Black Friday hype.
The Dead Weather member's first store saw its grand opening seven years ago in Nashville while the unveiling of the second building came with an exclusive, invitation only preview night on Nov. 26 before launching the Detroit store on Black Friday. The Third Man opening garnered lengthy lines outside its doors while only 300 consumers were let in at a time. Larger than the Nashville store, it offers special editions from the label as well as imprints from its sister label, Sun and Paramount Records, NME notes.
The opening brought fourth a handful of emotions for the "Seven Nation Army" singer as he addressed the crowd. "It's such a wonderful thing for Third Man Records to be here in the Cass Corridor, where so many of us made our bones and so many people from Detroit and our community did so many artistic things. Everything about this neighborhood to me seems like the perfect place for the renaissance, the rebirth, the growth from the ashes that Detroit's gonna rise from," the former White Stripes and Raconteurs musician toasted during the opening, Billboard reports.
Since the opening, the Detroit store has posted links to Twitter, reported first-day sellouts and even streamed the opening via Periscope. Like Nashville, the Cass Corridor building plans to house routine musical performances and a vinyl pressing plant will eventually follow the store's opening, ready to press the label's own records as well as local acts. The pressing plant unveiling has yet to be given a official date.
"Part of the concern in this world is that vinyl can very easily turn into an exclusionary thing... But this is going to make it easier for a little punk band to make 300 copies of a 7 inch," Third Man Records co-founder Ben Blackwell revealed during the pressing plant announcement.
