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Luke Bryan, Karen Fairchild's 'Home Alone Tonight' Lyric Video Gets Innovative 360 Treatment

by Carolyn Menyes   Dec 11, 2015 15:54 PM EST

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Luke Bryan's new lyric video for his latest Kill the Lights single "Home Alone Tonight" featuring Karen Fairchild isn't your standard lyric video affair. For the latest visual from the country music juggernaut, Bryan is getting innovative, using a 360-degree interactive experience for his fans.

The lyric video for "Home Alone Tonight" is simple in its most basic essence; the visual starts out in a parking lot and moves around an empty bar, not unlike the one that Bryan and Fairchild sing about in the chorus. The letters, written in neon green cursive, mimic the sort of bright lights that illuminate outside any honkytonk.

What makes this video distinctive, however, is the use of 360-degree technology. As the song progresses, the lyrics move around the screen and the room spins. To find the words to the new single, fans must drag their cursor around the video to find them. But, when you're not hunting down lyrics, you can look at the rest of the bar, which features every detail from lines of bottles to napkins and ketchup bottles sitting on the picnic tables inside.

Is it the best way to really concentrate and focus on the lyrics of Bryan's latest single? Not really, but the 360-degree elements do help keep fans engaged and help to showcase something new in the tired lyric video genre.

"Home Alone Tonight" is the new single from Luke Bryan's new album Kill the Lights. It follows the release and promotion of lead track "Kick the Dust Up" and the simmering love song "Strip It Down."

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