Israeli pianist and conductor Daniel Barenboim announced on Wednesday the launch of a new classical music label in collaboration with Universal Music Group aimed at promoting high quality classical releases in digital space.
Barenboim, 71, said at a ceremony in Berlin that his new venture Peral Music was "the future of the digital world."
The label will be run by Barenboim and will distribute classical music releases via iTunes for the first two months, after which the standard digital albums will become available to other digital partners and streaming services.
"I have seen the changes to the place of music in society which is, in my view, much weaker than it was, say, 60 years ago," Barenboim said in a statement.
"I didn't want to accept such a negative verdict and therefore I wanted to find a way to start something that might get through to the younger generation who are completely at home in the digital world, and might get interested in a project like this that is exclusively in the digital space."