Coachella has already established itself as one of the biggest festival draws in the world and by far the most profitable. AEG/Goldenvoice, festival's parent company, announced a "Coachella of East," Panorama, which will take place on Randall's Island in New York City in July. Organizers have reportedly been in talks to start a fall festival on the Empire Polo Ground in Indo, California where Coachella takes place and according to the town mayor, Glenn Miller, the event is imminent.
Speaking to The Desert Sun, Miller gave a timeline for this fall festival, which the town and Goldenvoice has been discussing for years.
In 2013, Indio and Goldenvoice signed an agreement to keep events like Coachella and Stagecoach in the city through 2030. In these talks, the idea of more fall events was proposed, expanding Goldenvoice's weekend offering from three to five throughout the year.
The events would reportedly have a maximum capacity similar to their spring brothers - 75,000 to 99,000.
According to a 2012 report by the Development Management Group, it was estimated that the two existing festivals bring in about $1.4 million for the city. Officials hope that this number could rise to about $2.7 million with the two additional weekends, which would equal nearly 5 percent of the city's 2015-2016 general fund.
Goldenvoice has hosted fall festivals in the city before, most notably a Phish concert in 2010.
If Coachella does expand to a fall festival, organizers will have to be conscious of not oversaturating their own market by creating too much festival supply for not enough demand. Stagecoach and Coachella are two very different festivals - one country and one all genres. They would have to find a way to make these reported events different enough as to inspire a new audience of attendees and not cut into any existing profits.
