At long last, Honda believes it may have found a way to bring in the millennials.
The constant mission to draw forth the younger crowds is mainly due to their incessant resistance of traditional advertising. But now, Honda says it has found the answer. The automaker announced today that it is going to launch its own music channel on YouTube called "Honda Stage."
The hope, of course, is to eventually become the go-to for discovering the best and brightest musicians and artists of the nation. And since the digital age is upon us, with YouTube and other such streaming technologies being kings of their industry, the thought to start up its own channel appeared to be a no-brainer.
Honda describes Honda Stage as a "360-degree, multi-platform music program." The company's assistant VP of advertising and marketing, Tom Peyton, was recently quoted stating, "TV, as we know it many aspects, doesn't work well to reach a 28-year old. It still works pretty good for Baby Boomers. But it doesn't work as well for 25-year olds and 28-year olds."
In truth, Peyton has a point. Most of the commercials the younger generations tend to see are on YouTube, Vimeo, Hulu and other streaming video sites. So, as odd as it sounds for a car company to have a YouTube page, perhaps they are on the right track.
Honda Stage plans to offer an array of exclusives such as live performances, music videos and even interviews from some of the largest and most popular acts in the country.
To bring the idea to life, Honda has partnered with entertainment multinationals Live Nation, Clear Channel's iHeartRadio, Revolt, YouTube and Vevo.
Ladies and Gentlemen: allow us introduce you to Honda Stage.
