Lil Wayne recently revealed his desire to become an advertising star following his Super Bowl debut, but he’s also making note of potential in others, particularly those currently enrolled in college. In an article penned for Huffington Post, the New Orleans rapper named the University of Louisiana - Lafayette the winner of a college philanthropy project he’s been working on with TIDAL.
Wayne opened the piece by reflecting on his time spent at the University of Houston. He noted the great amount of potential among the students, but also observed that with so many responsibilities, students rarely have an opportunity to give back to their communities.
"Having gone to the University of Houston for a bit, I saw firsthand how much potential and energy college students have," the “Mirror” rapper wrote. "They have so many opportunities to make the world a better place, but they have a lot on their plates with the books, parties and jobs at the same time. They have the world at their fingertips but the weight of the world on their shoulders. It's hard to find time for themselves; let alone time to give back."
Elsewhere in the article, he wrote about his partnership with TIDAL, which garnered nationwide responses from various colleges and universities.
"That's why I partnered with Tidal on a college-focused philanthropy project," he wrote. "I feel blessed to be part of this project initiative with an outstanding amount of responses- nearly 50 schools across the country entered a contest for a chance to see me perform at their school for free."
The project’s participants covered a wide range of initiatives from organizing a bottled water drive for Flint, Michigan to distributing food to the homeless to raising money for the Special Olympics. Ultimately, he sided with a school from his home state.
Lil Wayne's concert at the University of Louisiana - Lafayette is scheduled to take place next month, and will be live streamed on TIDAL.com.