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Kid Rock, Bastille & The Roots Headline SweetWater 420 Fest; Tickets on Sale Now

by Emma Gaedeke   Mar 31, 2016 16:11 PM EDT

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There's a music festival for everybody these days, and SweetWater 420 Fest in Atlanta is making a name for itself as one of the best destinations for those who love not just a wide variety of music, but a wide variety of beer. The festival, which is held annually at Centennial Olympic Park in Atlanta, will launch this year on April 22-24 and will feature an array of music artists across four stages. Top acts include Ben Harper & the Innocent Criminals, Ludacris, The Disco Biscuits, Kid Rock, Bastille, The Roots, AWOLNATION, Cypress Hill, Atmosphere, Manchester Orchestra, Dawes, Michael Franti & Spearhead, Tokyo Police Club and more. Tickets for SweetWater 420 are currently on sale, and present much cheaper options than some of the larger music festivals scheduled for the summer.


(Photo: Rick Kern/Getty Images for Bud Light)

With just over a month before the festival launch, 3-day passes are currently priced at $123 and rising, as only a limited number of advance passes are available. A 3-day general admission pass grants festival goers access to the music and other activities including the SweetWater Experience, 420 Lyrics and Laughter Tent, 420 Disco, Artist Market, and more. Single-day passes are currently $42 for the Early Bird Pricing, with the regular pricing marked at $62. Fans looking to go above and beyond for the festival experience can purchase the Big Fish VIP 3-Day Pass, which is currently going for $338 with the advance pricing. VIP amenities include VIP viewing areas, shaded lounge areas, private restrooms, complimentary wine and SweetWater beer (up to 5 complimentary beverages per day), discounted drink specials, and more.

SweetWater 420 will feature 25 craft beers straight from the SweetWater Brewery. The festival will include tastings of SweetWater's year-round and select seasonal offerings, as well as samplings of special brews only available at 420 Fest. Beer lovers can attend panel presentations, food pairings and Q&A sessions from SweetWater's founder and brewers.

Additional musical acts include DJs in the 420 Disco, including Paper Diamond, Emancipator, Minnesota, Illenium, jackLNDN (live), Duelle, Ployd, Lucidea, Thrice Groove and Monday/Friday. Unsurprisingly, 420 Fest has grown exponentially year after year. Previous lineups have included artists like Snoop Dogg, 311, Primus, Sublime with Rome, and Cold War Kids.

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