OK Go is at it again. The indie rock band, best known for its outrageous treadmill walking, car tweaking, Rube Goldberg messing music videos is on a new album cycle, meaning new mind-blowing visuals are on the way. Today (June 17), Rolling Stone premiered the band's first new clip for "Writing's On The Wall," and OK Go is out to play with your idea of perspective.
The music video takes viewers behind the scenes of an OK Go music video shoot, or so to speak. Taking place in a spacious Brooklyn warehouse, "Writing's On The Wall" begins with a spiraling OK Go logo, foreshadowing the wacky tricks of the eye the band will be playing on you for the next four minutes.
Bringing the artwork of artists such as Felice Varini and Dan Tobin-Smith to life, the four members of OK Go blend themselves into paintings, which scale multiple walls, floors, ceilings and mirrors for maximum trippy effect.
The music video then features Damien Kulash upside down, Tim Nordwind playing in garbage, Dan Konopka getting blasted with paint and Andy Ross bicycling upside down, but nothing is as it seems. Blocks that appear to be solid are made of paint, images that seem real are fake and what appears to be rightside up is really, yep, upside down.
And in the band's signature style, of course the music video was shot all in one take.
It's a masterful development in OK Go's experimentation with the music video format, and if it seems overly complicated, that's because it was. According to Rolling Stone, "Writing's On The Wall" took three weeks to put together and roughly 50 takes to complete, hence Kulash's excitement at the clip's end.
Watch the new OK Go music video for "Writing's On The Wall" below:
"Writing's On The Wall" is the lead single from OK Go's fourth studio album Hungry Ghosts, due out this October.
