Feed Me and Kill The Noise have unveiled the music video for their collaboration "I Do Coke" lifted from the "Louder" DJ's recent album Occult Classic. The cocaine-filled video follows the life of a man as he does coke, surrounded by other people doing more coke in a destructive cycle of needing to do more coke.
As the robotic male says in the track, "I do coke / So I can work longer / So I can earn more / So I can do more coke," describing the cycle of needing to do more coke.
The video starts out with our protagonist, a male coke fiend who does the drug whenever he wakes up, heads out of his apartment and starts a new activity. The video starts to get weird when he disappears and a giant nose acts as a vacuum for large piles of white powder in an imaginary room.
He eventually ends up in a room of fellow coke fiends who seem more preoccupied with their drug of choice than with each other and eventually seems to break down.
On the surface, the video may seem like an advertisement for the white powder, but Kill The Noise explains that this is quite the opposite. "In this story the message is that if you aren't careful, you can become figuratively (and literally) consumed by your lifestyle of addiction. The main character in this story has found himself stuck on an endless merry-go-round that goes nowhere."
Kill The Noise & Feed Me have been making music together for years. The pair announced that they were going to release some new music soon, though it was unclear what that was going to be.