The Ice Cube produced blockbuster franchise, Barbershop, is headed to theaters this Friday with its third installment, Barbershop 3: The Next Cut. The film's light and humorous plot comes with a deep-rooted uderlined message geared toward the black community that has sparked a movement, and united real life barbershops across America, in the new initiative -- National Black Barbershop Weekend.
It's the vision of Minister Paul Scott, founder of the Messianic Afrikan Nation, who has uplifted the charge to all barbershop owners to not just go see the film which stars Ice Cube, Cedric the Entertainer and rapper Eve, but to set the standard as the film suggests, to be a safe haven for African-Americnan youth, and protect them from the violence that affects so many inner city communities.
As reported by EUR, Barbershop 3: The Next Cut will be released in theaters on Friday, April 15. That date has also become the beginning of what Scott would like to see develop into a weekend for black barbershops. Scott believes that the barbershop is one of the most underecognized resources in black communities that provide what some households lack -- the presence of a prominent black male figure, and the ability to speak amongst men. Though there are many churches and other organizations available for youth, Scott believes that the barbershop is where boys in their adolescent stage of life, all the way through their adult life, will spend a lot of their time.
"While there is a church on every corner in the 'hood' , there are two barber shops," explained Scott according to EUR. " And the kid who will never set foot in a church will go to the barber shop once a week, religiously." Scott believes that the statement made in the film rings true, "nobody is gonna save us but us."
Ice Cube and Common visited Good Morning America to discuss the third installment of the Cube Vision produced film. Common, who was referred to during the interview as "the newbie" in the franchise, spoke on the importance of becoming a part of the film's cast and how the plot really hit home for him, due to the message and how it was based in his hometown of Chicago.
"I feel really connected to this whole story," explained Commong on GMA. "Dealing with the gun violence that's happening in Chicago and many cities across America, it was like this script, this story really had a heart to it, and I was like man I need to be a part of this."
Ice Cube further explained how his character, Calvin, has a 14-year-old son in the film and how he's trying to keep him out of the streets and away from the gang life, therefor the focus of the film couldn't just center around the barbershop but also needed to include the violence that's happening right outside of the barbershop.