Discovery Channel Planning Summer Series with Ellie Goulding, Christina Aguilera & Usher
Discovery Channel is planning a summer series with Ellie Goulding, Christina Aguilera, Usher, Joan Jett, Dave Matthews and Steven Tyler to bring stories of the animal kingdom to television viewers. The series is set to kick off on July 9 and will run in six parts, which each recording artist acting as the voice of an episode over three weeks.
The family-geared series is entitled Hello World! and is being produced by RadicalMedia, who will also be working closely with the World Wildlife Fund. Each episode will also include a hit from each of the recording artists chosen for the series.
Usher’s episode is set to feature his hit, “Stronger,” and will reportedly depict a sea turtle and red fox showing examples of adversity making them more resilient as wildlife. Aguilera’s episode will include her song “Light Up the Sky” and will feature a mountain goat and cheetah as examples of maternal instincts in the animal kingdom.
Goulding’s episode features her hit, “Something in the Way You Move,” and deals with the ways in which animals go about attracting a mate. Matthew’s segment is based around species on the brink of extinction, including rhinos, spade foot toads and manatees set to his hit, “Save Me.”
Tyler’s episode centers on North American animals, including prairie dogs, hawks and wild mustangs and their behavior during the summer months, set to his song “Red, White & You.” And the series wouldn’t be complete without Jett’s hit “Bad Reputation,” depicting the animals who have a bad name.
In a statement released to Billboard, Rich Ross and Terry Macko, the president and senior vice president of the Discovery Channel, Animal Planet and the Science Channel said, “All of these artists bring a powerful love for wildlife and the environment, and we cannot wait to share these films with families across the world.”
The two further said, “As we’re faced daily with news and information about the declining state of our natural world, this series brings a hopeful message that bridges generations to inspire conservationists of any age.”