Jack Johnson, Quentin Tarantino & Major Festival Promoters to Speak at FestForums Nov.19-21
With new festivals like Desert Trip, Panorama, and The Meadows Music Festival, 2016 has proven that music festival culture is showing no sign of slowing down anytime soon.
The biggest names behind music's largest phenomenon will come together at this year's FestForums, a business-to-business conference for festival producers. This year's event will take place at Fess Parker hotel in Santa Barbara, California from Nov. 19-21, and will feature major names like actor Bruce Dern, writer/director Quentin Tarantino, recording artist Jack Johnson, Woodstock co-founder Michael Lang, and countless festival producers from Coachella, Outside Lands, SXSW and more.
Major festival conferences and networking events continue to find ways to expand the ever-growing industry. Desert Trip Festival, which kicked off earlier this month, had arguably the biggest lineup, as well as amenities and ticket prices that the music industry had yet to see. The festival brought some of the biggest names in rock history to the main stage, including Bob Dylan, The Rolling Stones, and Paul McCartney.
Three-day passes for the event sold out within hours of going on sale, and resale prices were enormous, pushing well over the $1,000 mark for both weekends. The total box office gross is projected to be around $150 million, and tickets ranged from $199 to $1,599.
Countless other festivals like Coachella (grossed $84 million last year), Bonnaroo, Firefly, and more continue to see incredible demand year after year. Although it may seem like festival culture couldn't get much bigger than it already is, the incredible, rapid growth of the festival industry proves that it is likely to keep expanding.
Tickets for FestForums are still available for the public, with an all-access pass going for $649 for non-festival attendees. Meanwhile, a one-day pass for Saturday can be purchased for $159. Additional attendees and panelists include Maureen Ford (Live Nation), Kevin Lyman (Vans Warped Tour) Robert Richards (Glastonbury) and Mike Shea (SXSW).