Sorry Jay Z fans, turns out 4:44 doesn't mean a new album after all.
Two days prior RapUp reported that "4:44" banners have been appearing in New York City and online. When excited fans looked into it, some claimed that it linked back to TIDAL, for a song or album called, "Superhero." During last night's (June 7) NBA Finals, a trailer aired which gave some type of answer to what the mysterious 4:44 add might mean. Turns out, it points towards a film and not another Hov album.
The trailer hints that the movie will star Mahershala Ali, Lupita Nyong'o, and Danny Glover. In the black and white forty-three second teaser, Ali is a boxer who is punching a bag held by Glover. It will be "coming soon" and is associated with TIDAL and Sprint.
All three actors have made their stamp in the acting industry. Mahershala Ali has starred in films such as The Curious Case of Benjamin Button, Hunger Games (Part 1 & 2), Hidden Figures and more. Lupita Nyong'o starred in 12 Years A Slave, The Jungle Book, and Star Wars: The Last Jedi. Danny Lebern Glover is well known for his leading role as Roger Murtaugh in the Lethal Weapon film series, The Color Purple, To Sleep with Anger, Angels in the Outfield, Silverado, Witness, Predator 2, Saw , Shooter, 2012 , Death at a Funeral , Beyond the Lights, and Dirty Grandpa.
Fans were very angered by having to give up on the idea of a Jay Z album. Some tweeted their confusion and tried to make sense of how the "On To The Next One" rapper might be connected. One tweet said, "It's pretty clear that the official soundtrack for 4:44 is a Jay Z album." Another tweet followed through with "Original content for Tidal to promote the album. smart. 4:44 might be the soundtrack for the film. Like some Kanye, Runaway type ish... ?"
Looks like whether an album or movie, "4:44" will be something worth talking about.
Here's the 4:44 ad pic.twitter.com/Jv0DBX6FoR
— . (@BergsRB5) June 8, 2017