Eclectic musician, songwriter, hat connoisseur, and ex-White Stripe, Jack White has unveiled a brand-new track off his upcoming LP. "Corporation" is the third release off the highly-anticipated third solo album from the prolific musician.
The track follows previous cuts "Connected By Love," which is also the album's lead single, and "Respect Commander," its B-side. Both songs are featured on the upcoming record, Boarding House Reach.
The lengthy, five-minute track comprises primarily of instrumental sections, which are complemented by White's unique, and instantly recognizable, vocals, as he yells "Who's with me?" at various interludes.
Cell Phone Ban
White recently announced a tour in support of the record, but confused fans with a cell phone ban, which he feels will provide them with "a 100 percent human experience."
"We think you'll enjoy looking up from your gadgets for a little while and experience music and our shared love of it IN PERSON," read a statement in relation to the ban.
"Upon arrival at the venue, all phones and other photo or video-capturing gizmos will be secured in a Yondr pouch that will be unlocked at the end of the show. You keep your pouch-secured phone on you during the show and, if needed, can unlock your phone at any time in a designated Yondr Phone Zone located in the lobby or concourse," read the super-strict rules for White's upcoming shows.
He's set to perform two gigs in London this summer, on June 27 and 28, but it's yet to be confirmed whether the no-cellphone policy will apply there, too. It's a bold move targeting a social media-obsessed generation, most of whom are used to watching concerts on tiny phone screens.
Bizarre Solo Album
Boarding House Reach is due for release on March 23 on the musician's label, Third Man Records. It's White's first solo record since 2014's Lazaretto which debuted at #1 on the Billboard 200. The said album sold a whopping 138,000 copies in its first week.
2017 saw the release of a career-spanning compilation of acoustic recordings collected over nearly 20 years. Over the past two decades, White has had an eclectic, genre-spanning career including stints with The White Stripes, The Raconteurs, and The Dead Weather, alongside his solo records.
In typically odd form, White described the sound of his upcoming album as "back-alley stabbing music." Keeping in tone with that description, he reportedly recorded Boarding House Reach using only the gear he could access at the age of 15.