The All in Challenge, run by All in Challenge Foundation, is a fundraising initiative to support the less fortunate widely affected by the COVID-19 crisis. The non-profit organization beneficiaries are Meals on Wheels, No Kid Hungry and America's Food Fund, which is directly benefitting Feed America and World Central Kitchen. The All In Challenge was an idea by Rubin, the Fanatics founder, and he brought in his friend, entrepreneur Alan Tisch, and communications strategist Gary Vaynerchuk to build and launch the movement. Rubin, in his posted video, shared how the coronavirus had created a widespread impact on the lives of everyone, particularly those experiencing food shortage. He was motivated to do something, not just by himself, but through the help of friends. He then rallied on the challenge to athletes, artists, celebrities, sports club owners, sports leagues, and business titans to participate in raising the much-needed money.
The mechanics of the challenge is that the celebrity can either donate one of their most prized possessions for online auction or create a once-in-a-lifetime fan experience as a giveaway. All of the earnings will be donated to students relying on food meals at school, recently unemployed without an income to buy supplies and the vulnerable elderly without access to proper meals. The All In Challenge team targets to put up $10 million or more to support the valuable cause. Rubin, on another IG post, offered the first donation by giving away the ultimate sports fan experience - the privilege to watch bigtime sports events including the Olympics with a friend, plus fan cash. He then challenged Meek Mill, Kevin Hart, and other sporting greats to do their part and pass on the challenge. Rapper Meek Mill immediately responded by donating his favorite 2018 Rolls-Royce Phantom. The opening bid was at $200,000; as of press time, 3 bids are up and reached $310,000. Justin Bieber will sing "One Less Lonely Girl" at the house of the winning entry. R&B singer Miguel offered to give an all-access concert tour experience with first-class accommodations. Robin Thicke will compose a personalized love ballad. Spend a day and take dance lessons with TikTok stars, sisters Charli and Dixie D'Amelio. Chainsmokers will fly in and out of Las Vegas on a private jet with the winner who will get to watch its concert. Quavo will give a Huncho Day experience with the winner becoming the rapper's producer-in-training for the day. Rapper Yo Gotti has opened the bid at $10,000 for his platinum Rolex presidential watch and personal coach tour bus. Famous athletes such as Magic Johnson, Alex Rodriguez, Dwayne Wade, Peyton Manning, and actors Kevin Hart and Rob Lowe have either donated items for auction or offered raffle experience. Fans and consumers can participate by visiting the official website, and bid in the online auction or enter the raffle starting at $10 to win fan experiences. For those who wish not to join can simply proceed to donate through the website. As of this writing, the amount raised has reached a little over $2 million.
Meek Mill performing the single "Stay Woke" at the BET Awards in 2018#AllInChallenge is taking Twitter into a frenzy. Michael Rubin, a partner of Philadelphia 76ers, ignited the fire when he posted the "All in Challenge" on his Instagram yesterday, April 14. Meek Mill, Kevin Hart, Justin Bieber are several celebrities who took on instantly the call to do their share to feed the hungry.
