Music is therapeutic and is a form of communication that is easily understandable and relatable to everyone. Over the years, the hip-hop and rap culture has drastically changed partly due to technological advancements. More and more artists are making their way into the industry, making it so competitive.

The SimpkinsTwins is a young rap duo that has taken the music industry by storm with new, unique, and fresh sounds that will leave you craving for more. Born in New York City, the duo consists of twin brothers, Addy and Blake.

Without a doubt, their talent in music is unbeatable. This has enabled them to quickly mark and cement their spot in the industry with their legendary tunes.

To achieve greatness in life, sacrifices and risks are inevitable.  Although they were born in New York, part of their childhood was spent in a small town in New Jersey. The SimpkinsTwins say that moving to Montclair was a step they had to take for their careers. At the time, hip-hop was not popular in the town, and they found they had to move to an area where it was much easier to promote their music.

Having a talent is one thing; the real work comes in nurturing and developing it. The rap duo says a strong support system made it so much easier for them to pursue their passion. The pair delved into the music industry at a young age. As such, they are conversant with the industry and how hard the business can be for novices.

In music, more so group music, understanding the different sounds and personalities is essential. Both Addy and Blake have, with time, learned which sounds they are each best at producing and how to merge their characters and create an electric vibe.

Even though they have been in the industry for a short period, their songs so far give you more reason to await their subsequent releases. Within two years of releasing their EP, Outta Space, it has accumulated more than half a million plays on Spotify, making it a popular sound to many listeners.

The rap industry is tough to crack. The SimpkinsTwins say it has required a lot of determination, perseverance, and resilience.  Most people get caught up in wanting to be an overnight success. They expect to release a product today and become the biggest thing in the world by the next day-the rap duo knows the importance of first researching and identifying with your target audience.

What separates pessimists from optimists is their mindset. The duo notes if they had not persisted, their talent for music would have remained a hidden gem. In whatever they do, the SimpkinsTwins always want to do it to the best of their abilities. In their words, they have to be perfectly satisfied with their musical creation, otherwise they will not release it.

Their advice to young and aspiring artists is to remain true to their passion and never be discouraged. The duo says many people fear how people will perceive their content and end up never trying. The pair emphasizes the importance of being authentic in your work.

The only way for the SimpkinsTwins is up. Considering their success, this is a duo to look out for: they have big plans for the future.

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