Magroove: Marketing Tools Offered by a Music Distributor

The most important tools in the music universe are instruments and talent. But to reach the maximum number of people through these tools, others are also needed. Let's talk about all kinds of marketing tools offered by music distributors. 

Any aspiring musician is more concerned with making music than with distribution bureaucracies. But just like listening to good music, it's always good to hear good news. Magroove has the simplest and most useful distribution tools, for artists to spend their energy and inspiration only for music! The hardest part has to be creating the songs! 

Marketing tools offered by music distributors 

It's safe to say that music lovers know very well how to explore the main music distribution channels. But what about the artists? In addition to making good

music, it's essential for a musician or band to know the features that distribution services can provide. And most importantly, to understand them. 

Making the songs available on the distribution service is just the first step. After introducing the songs to the world, it's important to know how the world is reacting to it. We're talking statistics, demographics, multiple shared links, articles, pre-saving songs, custom websites and much more. 

"Extra" features can make artists' lives easier 

Every time an artist discovers Magroove, they discover that the reach of his music is much greater than they imagined. That's because the platform offers all the complementary marketing tools that any musician needs. And that's for free! It's time to learn about some of the best marketing tools for your music. 

1. Statistics

Song stats are crucial for every musician. Through them, it is possible to read and understand the numbers you reach. And that goes for songs, labels and artists, and it can also be filtered by distribution service. 

For example, a new artist can query the performance of a certain song, in a certain period of time, on a certain streaming service. Typically, the time sample can be filtered by year or month and is available up to 3 years. 

According to the defined period of time, the artist will be able to check the level of reach of the song, which can also be checked by day and presented in graphs. But this is just the beginning - there is still a lot of important information to be extracted from these charts. 

It is possible to know the level of popularity of a song, how many playlists it reached, how many times it was played, how many times it was liked, how many times it was shared and much more. 

With this information at hand, any artist can have a good idea of the scope of their work, which helps a lot when making any strategic decision. Within the statistics we still have valuable information, but it deserves to be treated in another topic. 

2. Demographic data 

First of all, Magroove provides, within its statistics, the number of countries that a certain song or artist has reached. It's like seeing the big picture, and understanding how your art moves across the world. That should be inspirational enough for any musician, but there's more. 

Demographics show much more than music-consuming countries. They dig a little deeper, towards the type of consumer. Who listens to your music? What group does this person belong to? How old is this person? What does that tell you? 

It is a privilege for any artist to know which cultures and tribes consume his music. And beyond the data, this can bring the musician a sense that they're "on the right track". Well, at least it can show where the music is a blast; but it can

also bring inspiration, influences and rhythms to explore, as well as some travel ideas! 

If you're good enough, everyone will know you one day. But for this to happen faster, you must know everything about your first fans! Anyone who values your music as much as you should be your main audience! 

3. Linktree 

"Everything you are, in one simple link". Man, that's a good slogan! Many people already know the Linktree platform, but it's important to emphasize the importance of this tool for the music universe. 

Linktree is normally used to interact with Instagram, but the tool is very broad and can be used for sharing multiple links on various social networks. But wait, what does Linktree do? It's not that hard to understand: they create a landing page that can host several links. 

You can actually embed an unlimited number of links onto your landing page on the platform. And that's for free! Of course there are some paid-for features, but let's first finish talking about what you can do without spending anything. 

The platform can also be used to collect payments from followers and allows some level of customization of landing page themes. Not bad for a free account, but paying a small fee, you can enjoy some extra features. 

Talking about customization, for example, with the paid program you can add an animated background or video to the landing page, remove the Linktree logo and more. And while we're mentioning other marketing tools, you can embed Google Sheets, Zapier, Mailchimp and others. The relationship with the followers gets closer too. 

3. Merchandise Store

One of the best things Magroove offers is a completely free online store. And with custom merchandise, too! One of the first sources of income that a budding band or artist can have is an online store. 

And not just to make money, having an online store is important for several things. And the main one is to establish the identity of the musician or the group of musicians. The visual identity of an artist is increasingly important to the fan, and nothing better than customized products to strengthen this, making your fans feel like they're part of your community. 

4. Artist Hub 

As the name suggests, this tool is an eternal source of information and inspiration for artists at the beginning of their careers - and probably forever. It's all about the music business, everything any artist needs to know. 

Within the Artist Hub there are several types of content for musicians, separated into themes, rankings and subjects. The platform also has free and paid options, which differ by some extra features, in the case of paid accounts, of course. 

But even without paying, the user will have access to many useful contents, such as specific articles for musicians, distribution app tips, lists of featured artists, playlists, other very interesting resources, and the best: a smartlink with an incredible layout that helps send the artists' fans to the main download and streaming channels. 

5. Pre-Saving Songs 

For those who don't know how the pre-save feature works, the explanation is very simple. In the age of streaming platforms, songs are not physically delivered to distribution services, but still, they often have a release date.

So, pre-saving songs allows fans to make a virtual request for a song that has yet to be released on the platform. For the fans, this guarantees that the song will be on their playlist as soon as it is released. For the artist, this reinforces his relationship with the fan and implies continuity. And for the platform, this brings relevant data about the listening habits of its users. 

If you want to know more about pre-save songs later, Magroove has a more in-depth article on it. But if you want to know the simple version, just click on how to pre-save songs on Spotify in five steps. 

6. Website Builder 

Some of the tools presented so far work similarly to an official artist website. But having an official website, with an official domain, will always bring more credibility to fans and potential interested parties. 

But having an official website, with an official domain, will always bring more credibility to fans and potential to interested parties. Through a lot of relevant content and help from music professionals, your band will have its place on the internet, with the custom look you dream of! 

7. More good stuff! 

These were some of the main marketing tools offered by music distributors. And you can find it all - and more - on Magroove's platform. And to justify this "and more", we have a teaser here, a complete article for those who want to know how to upload music to spotify for free. Who doesn't want to know that? 

For example, there's more free music upload tutorials for other platforms like iTunes, Deezer and others. And to help you promote your band, they also offer free recommendation on the music discovery platform.

Here you will find everything you need to know about the various aspects of the music universe. There's content about recording, band management, business, media distribution and even about money. 

Magroove loves music so much, they'll always do what they can to make life easier for artists. In addition to everything you've seen and know about the platform, Magroove has much more to offer. The mission is to be your band's "virtual instrument"!