From Garage to Stardom: Tips on Promoting Your Music

Your music matters to the people, so everyone should hear it, especially if it's good. Marketing music from your garage to stardom might seem like an easy game you could play on Spotify or other specialized platforms, but understanding how this process works is not always so easy. 

Before releasing a new single, you should level up your marketing game. Keep in mind that you won't advance in your career if you don't know how you can do it. For music artists, social media platforms are all about amazing content and building a visual brand. When sharing your music, you gain more fans who want to listen to your compositions. 

Give the following paragraphs a read if you want to learn more about how you can promote your music online.

Create a Presence on Social Media Platforms 

Social media is a powerful tool for every musician and independent artist. So, you need a social media presence to achieve success in music and maintain your presence there. 

If you want fans, more people must like what they hear and see. They will first look at your Facebook, TikTok, or Instagram account. Use the platforms mentioned above to post pictures of what your music represents. Building your visual brand first is very important to attract more fans. Look at what genres other artists have adopted and check out what they have released on other social media platforms. 

The times have changed, and today social media is not only a very powerful tool but a marketing necessity. You need to invest a lot of effort into building your social media platform profile. 

Keep Your Online Content Fresh 

Being creative and consistent is very important if you want a successful music career. Artists and musicians should be persistent in their marketing efforts if they want fans and money. 

There are many artists out there who want to break records with their new hits. However, you shouldn't focus on a big streak if you want your music career to evolve. Instead of trying hard to make it at once, focus on smaller jabs. This is how your fans will want to accompany you in your journey, and you will promote your music in time. 

Create content on the double and then break it into digestible and smaller pieces if you want more people to hear your music. Post as often as possible on social media platforms, and your marketing efforts will eventually pay off. 

Live Shows Are Important Too 

It doesn't matter if you want to promote your music online or through other channels, live shows are always important. Make sure that you blow people's minds with your live shows. Performing only a gig is not enough. Make an effort to perform and create a huge buzz. Your performances should be incredible. 

Whether you perform from your kitchen or have asked your friends to build you a small stage, you should have an on-point presence. Give value to your band practice. Put on your best show clothes and perform tightly. 

Use YouTube for Musicians 

When it comes to self-promotion for independent musicians, YouTube is a powerhouse for the music industry. It is a search engine and social media platform that offers a lot to young artists and musicians. 

There are many different strategies for self-promotion on YouTube. For example, you can create both micro- and long-form content, even if making longer videos might take some more effort. 

Creating content on YouTube is also about consistency and quality. You can shoot the most interesting music videos if you have the right skill sets and some good friends with filming equipment. Don't be ashamed to create a video from your parent's garage. Your fans will be even more enthusiastic seeing that you started home. 

Collaborate with Other Musicians and Influencers

If you want to reach more fans and promote your music to the people you care about, you should collaborate with them and create all sorts of important connections. It's easy to collaborate with others, so you can perform either TikTok duets or Reels posts. This trend is MASSIVE now. Artists want to write and compose. Build a strong fan base not only for yourself but also for other musicians. When collaborating with others, you can give your own musical sphere a boost. 

Run Giveaways or Contests 

Running contests or giveaways might sound surprising to many musicians and artists out there, but it works. The right social media contest can boost your algorithm, allowing you to reach as many followers as you want. If you want to engage with your social media fans, you should offer them something. 

The more shares, comments, and likes you gain by offering prizes, the more your fan base will grow. In other words, you should do something special for your fans at some point. 

Reach Out to Journalists and Bloggers If You Want Press Coverage 

There's a lot of hype around music blogs lately. You could reach out to a journalist who runs such a blog and ask them to talk about your music projects. You could also craft some press releases or ask someone to do them for you.

Submit written content to niche music blogs and talk about the genre you're promoting. Talk about your new album or release. Independent musicians are trying niche blogs to reach a wider audience that prefers reading. 

Yes, you heard it right. Some people read about music before starting to listen to it. Discuss the genre you are promoting, talk about the instruments you're using, and mention the influences in your music. 

If you hire a freelance writer or journalist, ask them to create content that catches. Explain what type of music you are making. Good writers know how to put the right words into the context of the music they're creating. 

Run Email Marketing Campaigns 

The best email marketing strategies work perfectly for promoting your music and sending it straight into your fans' inboxes. You could run a website that has a newsletter-type subscription. Remember, you can write emails that drive your fans to subscribe to the music you're trying to promote. Do you want more people to watch your live-streaming sessions? Send emails about concerts and tour dates. Include email marketing details about what you will release next because your fans will be interested in finding out about the plans you have with your career.

Find Your Music Marketing Specialist

If you want, consult a marketing specialist who can help you promote your music online. Promoting music can be a challenging task, especially if you're just starting out. A marketing specialist can help you create a strategy to increase your visibility and grow your fan base. They can provide insights on how to optimize your website, social media pages, and online profiles to maximize your reach. They can also assist you in running targeted ad campaigns, creating engaging content, and building relationships with influencers and other industry players.

These tips should be enough to help you get started with promoting a new music brand. The final word of advice is to keep doing what you are passionate about and investing consistent efforts into communicating with your fans - both directly (through live shows) and indirectly (through social media). Keep the music going!