The relationship between A-List stars and Scooter Braun appears to be souring, with reports claiming that the talent agent and music producer is abandoned.
This follows his battles with Taylor Swift with a PR expert saying his reputation has allegedly taken a hit as a result.
This week has been a trying time for Scooter Braun. The renowned American entrepreneur has seen a number of his famous clients opt out of working with him and his company, SB Projects. Reportedly, Ariana Grande, Justin Bieber, Demi Lovato, Idina Menzel, and J Balvin are all cutting ties with Scooter and his business.
This could be due to the controversy surrounding him in 2019 when Taylor Swift labeled him a "bully" and accused him of purchasing her first six studio album master recordings without consent.
Contrary to widespread rumors, an inside source has revealed that the individual in question is merely shifting his focus. According to Variety, they reported: "He's been transitioning away from management for quite some time now; that's what's going on."
It has been reported that, during the last few months, Scooter Braun has been undergoing negotiations with all of his clients as he becomes more involved in his new role as CEO of HYBE America.
Despite what some sources have suggested, SB Projects still represents Justin and Ariana as they work out the specifics of this new structure.
In a discussion with The Mirror, PR expert Andy Barr from 10Yetis stated that Scooter's reputation had been significantly damaged due to the conflict between him and Taylor Swift, which may have encouraged "several artists to search for new representation."
READ ALSO: Demi Lovato, Ariana Grande, Idina Menzel Leave Scooter Braun to Gain Control Over Music Catalog?
Andy revealed in the conversation that Scooter is a renowned music industry figure and that he was the primary person for stars like Justin Bieber and Ariana Grande and global superstars such as Psy from "Gangnam Style" become extremely popular.
He noted that Scooter's reputation suffered after the dispute with Taylor Swift, which may have been what led to several artists searching elsewhere for representation.
In response, Andrew noted that Scooter is an "unparalleled master of reinvention," the recent fluctuations in his role have likely made artists think they need a more hands-on manager.
Furthermore, Andrew pointed out he does not believe this marks the end of Scooter's career, explaining how "he is an essential contact for any new talent wanting to make it." According to him, the demand for his services will continue to remain strong.
READ MORE: Ariana Grande Still Working With Scooter Braun After Receiving $161M Share - Report
