Singer and Songwriter Shekhinah Stuns in Sunglass Hut Campaign

Music and fashion have always been intertwined, woven together by the human need for art and self-expression. Iconic musicians with distinctive styles become almost as well-known for their ubiquitous eyewear as they are for their music. Notable artists like Stevie Wonder and Bono are never without sunglasses perched on their faces. Though their choices may primarily be driven by utility rather than fashion, that hasn't stopped them from turning eyewear into a tool for setting apart their musical identities.


 

In the same vein, Sunglass Hut's campaign, Find Every Shade of You, encourages its audience to explore aspects of themselves that are as unique as their newest collection. For their summer campaign, Sunglass Hut has chosen to celebrate South Africa-based singer-songwriter Shekhinah.

A star on the rise

At only 28 years old, the Durban-born artist has made a name for herself in the South African music scene. In 2017, her lead single, "Suited", peaked at No. 1 on the South Africa Music charts and was certified with a diamond plaque by the Recording Industry of South Africa (RISA). Since then, Shekhinah has been nominated for quite a few awards. Despite being a relative newcomer, she's gained local and international acclaim for her playful yet authentic approach to both music and styling.


In an interview on her partnership with Sunglass Hut, Shekhinah remarked, "Expression is everything. From what I wear to how I approach my music, it all speaks to the different versions of me and who I am." Delving through her portfolio of music videos reveals Shekhinah's ability to channel various facets of her personality, a trait we also catch a glimpse of in Sunglass Hut's campaign.


 

Styles that set the standard

As a singer-songwriter, she shared that much of her inspiration is drawn from personal experiences with love, empowerment, and identity. Considering that the brand's Find Every Shade of You initiative is rooted in celebrating self-expression, it's a match made in heaven. In the campaign videos, Shekhinah is seen donning sunglasses that elevate her style and encapsulate the vibe of her newest album. The good news is that you can take inspiration from Shekhinah by buying Versace sunglasses from Sunglass Hut. Their women's collection features an array of flashy styles with exclusive colorways.


Shekhinah has made strides for female representation in South Africa's music industry. In July 2022, she was featured on the cover of Glamour Magazine's Women's Month issue. When Glamour magazine asked about what she's learned in her career so far, she emphasized the importance of authenticity and to "embrace me and allow my [timelines] to reflect less of a highlights reel and more of a real-life one. It's to shine in whatever way feels right in the moment."


Her most recent stint involved wearing a doughnut costume on The Masked Singer South Africa, where she finished in the top 7. To follow Shekhinah's blossoming career, fans can explore her YouTube channel, where she continually updates her body of work and has amassed over 50 million views. As for her Sunglass Hut partnership, expect to keep seeing her featured within Sunglass Hut stores, websites, and various marketing channels.