Taylor Swift and Travis Kelce have dominated the internet as news of their romance continues to blossom online. Swift has since been spotted twice watching Travis Kelce and the Kansas City Chiefs play - the first during their match against the Chicago Bears, the most recent one with the New York Jets.
Since being spotted on the first, the NFL has given Swift and Kelce much attention, with sportscasters using Taylor Swift songs as puns, to change their social media pages in honor of the global pop star.
Taylor Swift and NFL Coverage
It seemed like Taylor Swift has also penetrated the sports sphere as she continues to go on dates with Kansas City Chief's tight end, Travis Kelce.
Some loyal sports fans seemed to be upset about the saturation of Taylor Swift memes and content, even on the NFL's social media pages.
On NFL's Twitter/X account, Swift's photos are the cover photo, akin to a fan account's. The bio of the NFL's account? An excerpt of her "Fearless" song - "The Best Day."
Over to TikTok, there seemed to be three videos devoted to Taylor Swift's reaction during the recent game of the Chiefs and Jets. Since she was spotted in the Arrowhead last month, the NFL's TikTok page has created at least 15 videos about Swift and Kelce's romance.
Some fans have complained online, saying: "Enough with Taylor! Jesus you'd think she was playing tonight with all the coverage of her for this game. Just play football who gives a s-."
Another said: "this might be the most over-covered phenomenon in the history of time. I swear we see more Taylor Swift highlights than actual football highlights."
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NFL Promised To Lessen The Taylor Swift Coverage
According to NFL's SVP of Social, Influencer & Content Marketing Ian Trombetta, Swift's involvement in the games has definitely created a "stir."
"Another thing that's been a little surprising is that it really hasn't slowed down. It's continued to build in this momentum of conversation," Trombetta told CBS Sports.
Trombetta also shared that it was unprecedented for celebrities watching the game to have pulled in high levels of viewership like that.
"We don't want to get to a place where we're turning off our most avid fans and we certainly want to be sensitive to the platform selection as well," he went on to say, also mentioning that they're trying to be careful of "over commercializing" or "intruding on [Swift and Kelce's] privacy."
As for the Chiefs, CBS Sports sources say the Chief's"goal is to focus on the 53 football players as a whole and not just one."
READ ALSO: Taylor Swift, Travis Kelce Not Screaming 'Power Couple,' Expert Doubts Authenticity of Romance
