De La Soul are relying on their fans' support for their new album. The hip-hop veterans are using Kickstarter to raise funds for the support of their new ninth studio album that currently has no title.
The idea behind this project was to create an album independently without the backing of a label. In an interview with Billboard, Kelvin "Pos" Mercer of De La Soul revealed, "I had a few reservations about [Kickstarter]." The group, however, was not in favor of working with a label, "who would want us to merge ourselves [artistically] with what was going on now, in the way that they saw fit."
The hip-hop group had bad experiences with labels in the past due to changing copyright laws and clearance issues, Billboard reported. Pos added, "We feel that by putting it out independently ... and allowing the fans to play the biggest part in supporting it, we can bring it to them the way we want to."
On their Kickstarter page is a video featuring De La Soul and their old hits like "Me Myself and I."
"Sometimes we set out make history, sometimes history sets out to make us," Pos said in the video.
De La Soul set out to raise $110,000 with 32 more days to go as of March 30. As part of Kickstarter rules, the hip-hop veterans will only receive funds if they raise at least $110,000 by May 2. The group has already raised more than $80,000.
Fans and backers of this project have expressed their support on the Kickstarter page. One comment by Matthew Evans read: "WOW. Just WOW. Great Idea. How quickly this is being snapped goes to show the love."
This album would be the De La Soul's first studio album in 11 years. De La Soul gives fans insight to what they have in store for the new album on their Kickstarter site: "This new album will incorporate elements of Jazz, Funk, Rock, Country Western and anything else we're feeling in the moment."