Tiësto is dipping into the massive Chinese music market by teaming up with Chinese pop star Jane Zhang to reimagine his new single "Change Your World" that originally appeared on Club Life Vol. 4: New York. The original features the male vocals of Nashville based singer, musician Morgan Karr. Karr has been left behind as Zhang steps in to sing new verses and a slightly different chorus.
Zhang takes this directly to the Chinese market by singing the verses in Chinese but then changes back to the mainstream, worldly tune of the track by delivering the hooks in slightly auto-tuned and reverbed English. The original anthemic instrumental from Tiësto remains the same.
The track was created for the Budweiser Storm Electronic Music Festival as its official theme song. The festival will take place on October 3-4 in Shanghai and then November 21-22 in Shenzhen.
"Change The World" comes with an accompanying video that features plenty of product placement for Budweiser, as one might expect since they are promoting their festival. There are shots of the Dutch DJ in a nondescript DJ booth, working away at the controls seemingly for no one until the end of the video where a large audience appears for him.
Gold is everywhere as people start to become covered in the precious metal in a city that has a ton of development going on. Watch the video below via Dancing Astronaut.
The Dutchman had just better hope that his music isn't deemed offensive by the Chinese government as it begins an expanded crackdown on music that the government doesn't like.
The collaboration is a move by Tiësto to try to create an even larger brand to bring his music beyond the traditional western world where he is a household name and into the massive Asian markets that are ripe for DJs.