Rapper Lil Dicky whose real name is Dave Burd, released his music video for "$ave Dat Money" last month (Sept. 17) off of his Professional Rapper album. Although it was a bit of a sleeper hit press-wise, it's receiving due attention now for being baller as hell while costing almost nothing to make. It also features celebrities Fetty Wap and Rich Homie Quan.
The premise was, "To make the most epic rap video ever without spending any money," and that it's all about, "Saving money as opposed to spending it," as Burd says himself in scenes from the music video.
After a lot of trial and error he eventually found a boat, a mansion, a car dealership and a nightclub that would host them in exchange for online promotion. But he made good on his promise to all of the hosts with more than 11 million views and counting on YouTube.
According to Billboard these tactics saved him about $30,000. "We wanted to do the opposite of what you might see in a typical video," the rapper said to the magazine, "We thought about making the most baller video, but that's expected. Then I thought to myself, 'What if we filmed a video without spending money?" Burd listed that his only real expenses were the two person camera crew and video editors.
As reported by The Guardian it's been a long road to the music industry for Burd, who is originally from the small community of Cheltenham, Pennsylvania, and worked in advertising at Goodby, Silverstein & Partners in San Francisco. They are most widely known for their Got Milk? campaign.
After he landed a promotion to a creative job at the company he began to both record a mixtape and produce videos for his singles. He finally hit on some Internet fame with a comedy song about the ex-boyfriend of his girlfriend entitled "Ex-Boyfriend," and follow-up videos began to garner significant views. He did this all while balancing his comedic personality with rap aesthetics.
"I always dreamed of being an entertainer," he further said to The Guardian and touched on the funny antics in all of his music videos, "And the more resonable approach was to take the comedian route because the constant feedback from my life was that I was funny." It's certainly his time to save 'dat money and it looks like the payoff may be big. Professional Rapper was recently named the No. 1 rap album in the country.