It's been three years since the release of Psy's international breakthrough song, "Gangnam Style," and a year and a half since he debuted the single, "Gentleman," but now fans and gawking on-lookers have a new ridiculous music video for his latest single, "Daddy."
The song is the latest from Psy's new album, Chiljip PSY-Da, which translates to This Is PSY's Seventh Album in Korean.
In the video, you can see him dance in a very meme-able style as he flaunts his perceived sexiness through various ages and personas, including his classic blue suit look. The song itself mixes Korean lyrics seamlessly with English in an attempt to appeal to a wide swath of fans following the global success of "Gangnam Style," which became most viewed video on YouTube with 2.46 billion plays.
At a news conference in Seoul on Monday (via Billboard), he commented on how he tried to juggle the various pressures he felt going into this album.
"There were many thoughts going around in my head, including thoughts like, 'If I write like this, it would be not as good as Gangnam Style,' and 'If I write like this, the international audience will not understand,' so it took me a very long time to organize all those thoughts into one," PSY said. "Because this is an album that retains my continued desire as a lyric writer who wants to try things other than love songs in a movie-like way, there are several genres."
He certainly knows how to tap into a beat and reach for the absurd. "Daddy" can most succinctly be narrowed down to three repeating lyrics "how ya like me now," "where did you get that body from?" and "I got it from my daddy."
Chiljip PSY-Da is set to drop tomorrow. Watch the music video below.