Artists are getting more innocative than ever when it comes to releaseing new music to their fans. Justin Timberlake took his fans on a wild goose chase to launch his "Take Back The Night" video, for the first single off his forthcoming The 20/20 Experience Part 2.

Fans were granted a sneak peak of the video starting at 7 am July 30, if they tweeted the hastag "TakeBackTN." The hashtag unlocked hidden fun facts about the New York City video shoot including that part of the video was shot during Justin's live performance of "Take Back The Night" during the first of his two Yankee Stadium shows with Jay Z on July 19, reported Radio.com.

The video clip officially premiered at 11 am E.T. check it out below. What do you think of JT's Fan "Take Back The Night" video?

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