Kanye West’s new album Swish is one of the most-anticipated album of the year, and now fans don't have to wait long to hear it. On Tuesday (Jan. 26), the "Real Friends" rapper announced that he will premiere the album with a live performance at Madison Square Garden, which will be screened in theaters across the country.
The world premiere of Swish will be broadcast at 4 p.m. EST on Feb. 11.
This is not the first time that West has used this tactic, as he premiered both Yeezy Season fashion launches in theaters as well, and also showcased new music at each event, which included Yeezy Season 1 and Yeezy Season 2. The event is being called Yeezy Season 3 in promotional materials according to Pitchfork and will also feature a performance by Vanessa Beecroft, an artist that was involved in the previous Yeezy Seasons.
So happy to be finished with the best album of all time pic.twitter.com/JBWa8OWvqw
— KANYE WEST (@kanyewest) January 25, 2016
Both Yeezy Seasons showed examples of West’s fashion lines and included new music from Swish. Yeezy Season 1 included Swish track “Wolves,” which featured Sia and Vic Mensa as well as “Fade” which featured Ty Dolla $ign and Post Malone on Yeezy Season 2.
Swish has been promoted to fans by West for awhile now, and earlier in January the rapper told 16 million Twitter followers that it was slated to drop Feb. 11. In typical West style, he also referred to it as “the best album of all time,” in keeping with his egotistical tendencies. On the Twitter post he attached a hand written tracklist, which included “No More Parties in LA,” “Real Friends” and the previously released tracks “Wolves” and “Fade.”
